FLOW-v3 · 10 Nov 2026 · internal. Flow only: no footage picks. Which clips to use is the AIREI video team's call.
| Chapter | Now | New (order · length) | Why |
|---|---|---|---|
| Opening | 0:00-0:21 | 1st · 20 s | Opening line and AIREI line stay as they are. |
| Founder | 0:21-1:05 | 2nd · 27 s | Estate story stays; fewer cuts back to one camera. |
| Nursery | 1:05-1:32 | 3rd · 23 s | Nursery clerk moves in, right where her app is shown. |
| Plantation | 1:32-2:10 | 4th · 43 s | Field pictures; overseas manager and agency speaker move in. |
| Smart Mill | 2:10-3:13 | 5th · 40 s | Mill general manager moves in; sensor and throughput lines cut. |
| Traceability | 3:13-3:30 (also 0:48, 2:09) | 6th · 11 s | Said once, after the mill, as the payoff. |
| Vision | 3:30-3:42 | 7th · 11 s | Stays as is. |
| Customers | 3:42-5:09 | none: each one moves into its chapter | Four customers in a row become one or two per chapter. |
| Speeches | 5:09-5:48 | 8th · 23 s | Minister trimmed with a cutaway; the founder keeps his field-and-mill line. |
| Close | 5:48-6:00 | 9th · 8 s | End card cut from 8.6 s to 3-4 s, website added. |
Times are about (word-timed transcript); the editor sets the exact cut points. The total is added up in code.
| # | Chapter | What is heard | From (now) | Length | Running |
|---|---|---|---|---|---|
| 1 | Opening | "In a world of complexity…" and the AIREI line | 0:00-0:20 | 20 s | 0:20 |
| 2 | Founder | His estate story: "I grew up in the estates…" to "…brought AIREI to life." | 0:20-0:40 | 19 s | 0:39 |
| 3 | Founder | His promise: "…a connected ecosystem… from seedling to refinery." (Sets up the journey the film then follows) | 0:47-0:55 | 8 s | 0:47 |
| 4 | Nursery | "Every great palm oil journey starts with a single seedling…" (digital ID) | 1:05-1:16 | 10 s | 0:57 |
| 5 | Nursery | Nursery clerk: using MyPalm Nursery for over a month, it helps them run the nursery more easily (Moved from 4:23) | 4:23-4:35 | 12 s | 1:10 |
| 6 | Plantation | "Guided by AI, MyPalm Plantation transforms data into decisions…" | 1:32-1:40 | 8 s | 1:17 |
| 7 | Plantation | "And during harvest, every bunch is analyzed and auto graded…" | 1:57-2:08 | 11 s | 1:28 |
| 8 | Plantation | Overseas plantation manager: a good system to control their data with reliability (Moved from 4:38) | 4:38-4:49 | 11 s | 1:40 |
| 9 | Plantation | Agency speaker: AIREI helps plantation workers increase their yield (Moved from 3:58, trimmed from 24 s) | 3:58-4:10 | 13 s | 1:52 |
| 10 | Smart Mill | "…the building blocks of our AI smart mill, the very first of its kind." | 2:17-2:24 | 7 s | 2:00 |
| 11 | Smart Mill | AI grading, then "…predicts losses… measurable improvements." | 2:32-2:52 | 20 s | 2:20 |
| 12 | Smart Mill | Mill general manager: capture a lot of data and use it to improve their system (Moved from 3:46, trimmed from 16 s) | 3:46-3:58 | 12 s | 2:32 |
| 13 | Traceability | "AIREI's traceability solutions map the entire journey… at every touch point." (The journey payoff, said once) | 3:18-3:29 | 11 s | 2:43 |
| 14 | Vision | "We set out to transform the palm oil industry… all around the world." | 3:29-3:40 | 11 s | 2:54 |
| 15 | Speeches | Minister: make it a national technology, every old mill to adopt this system (Trimmed from one 20 s shot) | 5:16-5:29 | 13 s | 3:07 |
| 16 | Speeches | Founder at the event: "…made in the field and lost in the mill… our extraction will start increasing." | 5:37-5:47 | 11 s | 3:17 |
| 17 | Close | Tagline "Built on legacy, powered by innovation. This is AIREI." then the end card, cut to 3-4 s (End card from 5:51.8, held 4 s instead of 8.6 s) | 5:48-5:55 | 8 s | 3:25 |
Total: about 3:25 (from 6:00).
The whole flow: OK?
One card per change, in film order. Stills are from the film as it is now.
Same chair, same angle, 10 returns, about 30 s on screen.
Keep his estate story (about 25 s). Show him on camera 4-5 times; the rest over estate and palm pictures.
Which clip to use is your video team's call.
Ten returns to one angle look like one long interview cut up.
Fewer returns make each one land.
Evidence: film 0:12.88-0:55.52 and 3:30.64, 10 returns, 30 s on screen (4 Nov review, row 22)
The same idea at 0:48, 2:09 and 3:14.
Say it once as the founder's promise (0:48), and pay it off once after the mill: one short traceability beat, about 12 s. Drop the 2:09 bridge and the 3:14 opener.
Which clip to use is your video team's call.
Said three times, it stops meaning anything.
Said once at the start and once at the end, it becomes the film's spine.
Evidence: lines at 0:47.9, 2:09.1, 3:13.7 (word-timed transcript); traceability kept, not cut (Jev pick K1)
A chapter list before the chapters (0:55), the app line (1:17), managers and workforce (1:41), sensors (2:25), throughput (2:53).
Cut these five narration lines. The chapters, the customers and the mill pictures carry them.
Which clip to use is your video team's call.
Each one repeats a point the film makes better a moment later.
Cutting them is what gets the film to about 3:25 without rushing anything.
Evidence: runtime 6:00, cut to about 3:00-3:30 (4 Nov review, row 6)
The nursery chapter is at 1:05; she talks about the nursery at 4:23.
Move her lines (4:23-4:35) to the end of the nursery chapter, right after the seedling line.
Which clip to use is your video team's call.
She runs the nursery with the app; heard there, she proves it on the spot.
At 4:23 the viewer left the nursery 3 minutes ago.
Evidence: testimonials grouped at the end; move each into its chapter (4 Nov review, rows 9 and 21)
Under "grow every tree smarter" and "every bunch is graded", we see screens and the mill control room.
Under the plantation lines, show the field: palms, harvest, workers.
Which clip to use is your video team's call.
The words are about trees and harvest; the pictures should be too.
The same screens come back in the mill, so the two chapters blur.
Evidence: grading screen 1:32.64 and 2:29.84; control room 2:02.28 and 2:04.56 (4 Nov review, rows 10 and 14)
He runs a plantation, but speaks at 4:38, after the mill and the vision.
Move his lines (4:38-4:50) into the plantation chapter, after the harvest line.
Which clip to use is your video team's call.
His words are about running a plantation, so they belong in the field.
It also shows the system working outside Malaysia while the viewer is still there.
Evidence: film 4:35.68-5:06.80, about 31 s in one place (4 Nov review, rows 9 and 21)
24 s, mostly general talk, then two more customers.
Keep only his line about plantation workers increasing their yield (about 12 s, 3:58-4:10). Put it at the end of the plantation chapter.
Which clip to use is your video team's call.
His point is yield, which is a plantation point.
The rest is general talk, and four customers in a row is where viewers leave.
Evidence: film 3:58.16-4:22.04 (4 Nov review, row 9); trim and move, not cut (Jev pick K2)
The mill chapter ends at 3:13; he speaks at 3:42.
Move him to the end of the smart mill chapter, trimmed to about 12 s (from "we saw it as a very good opportunity").
Which clip to use is your video team's call.
He runs a mill; right after the mill chapter, his data line proves it.
At 3:42 the film has already moved on to the vision.
Evidence: film 3:42.40-3:58.16 (4 Nov review, rows 9 and 21); keep him, move him (Jev pick J1)
Also at 2:02 and 2:04, under the plantation lines.
Show the control room once, in the smart mill chapter. Other chapters use their own places.
Which clip to use is your video team's call.
A place seen five times makes the film feel smaller than it is.
Shown once, in the mill, it means "this is the smart mill".
Evidence: control room at 1:03.44, 2:02.28, 2:04.56, 2:46.04, 3:04.88 (4 Nov review, row 10)
Same clerk, same seedlings, used twice in the film.
Keep this shot at 1:44 only. End traceability (3:28) on a mill shot.
Which clip to use is your video team's call.
The film should move one way: nursery, field, mill, tracing.
Going back to the nursery at 3:28 breaks that, with a shot seen 2 minutes earlier.
Evidence: film 1:44.76 and 3:28.68 (4 Nov review, row 15). Card shape from MANAGER's sample.
The sign reads CONVEYER, not CONVEYOR.
Use a shot where the sign can't be read.
Which clip to use is your video team's call.
In a tech company's film, a spelling slip is what people remember.
It sits inside the traceability beat we keep, so it will be seen.
Evidence: film 3:25.56 (4 Nov review, row 29)
One locked shot from 5:14 to 5:34.
Keep his line about every old mill adopting the system (about 12 s). Cut away to a mill shot partway.
Which clip to use is your video team's call.
It is the longest single hold in the film.
A cutaway keeps his words and gives the eye something new.
Evidence: film 5:14.32-5:34.28, one shot (4 Nov review, row 7)
A still logo from 5:51.8 to 6:00.4.
Cut the end card to 3-4 s and add the website, airei.com.my (or a contact line).
Which clip to use is your video team's call.
Eight seconds of a still logo is where viewers close the video.
The website gives them somewhere to go.
Evidence: film 5:51.80-6:00.40; add the website or a contact (4 Nov review, row 30)